CLIENT:AMAZONWEBSITE:PRIMEVIDEO.COMDATE:DECEMBER 16, 2016SERVICES:UX
01. Our Process
The goal was simple, for our team to be the gold standard at Amazon when it came to segmenting and allocating work.
The process is a huge concern with lots of enterprise-level companies. Do we do agile? Do we run lean? Who do we start with? It’s simple really when you look at Amazon’s leadership principles. Start with the user and work backwards from there. Once we know our users then we know what product to build.
Planning and prioritization all start with the user. Once we have our data we have a sound foundation for making informed design decisions.
Design & Craft
Design charrettes, wireframes, low-high fidelity mockups, stunning visuals, user flows, and user personas. Design is everything.
Review & Repeat
Design isn't about creating the prettiest product it's about building the right product. Business and product teams help with reviews cycles.